Ever heard of the Recency Bias or Frequency Illusion? It’s that phenomenon where once you become aware of something, you start noticing it everywhere. Well lately, I’ve been experiencing that with yellow throwback typefaces. It seems like the year of yellow is upon us, and even big names like Google and Progressive are embracing it. 

So, why does this trend work?

LinkedIn's algorithm was designed to prioritize video content in users' feeds. It favors posts with higher engagement rates and looping animations encourage users to interact.