Lazy Scriptwriting: Say goodbye to “easy-to-use”, “robust”, and “now more than ever”. Start with real conversations for authentic scripts. Sh*tty Stock: Office B-Roll is over party! There’s nothing more distracting than cheesy, generic stock. Please, no more pointing at laptops in slow motion. Force Feeding UI: Simplify UI, and prioritize flow. Future-proof product with slightly abstracted elements.

Ever heard of the Recency Bias or Frequency Illusion? It’s that phenomenon where once you become aware of something, you start noticing it everywhere. Well lately, I’ve been experiencing that with yellow throwback typefaces. It seems like the year of yellow is upon us, and even big names like Google and Progressive are embracing it. 

So, why does this trend work?

Searching for the right agency can be a lot like dating. It can be daunting at first, and it needs to feel right. A great agency should become a trusted extension of your team—working hand-in-hand to achieve targeted objectives and bring your vision to life.