Lazy Scriptwriting: Say goodbye to “easy-to-use”, “robust”, and “now more than ever”. Start with real conversations for authentic scripts. Sh*tty Stock: Office B-Roll is over party! There’s nothing more distracting than cheesy, generic stock. Please, no more pointing at laptops in slow motion. Force Feeding UI: Simplify UI, and prioritize flow. Future-proof product with slightly abstracted elements.

From the start, Customer Success Stories have been a mainstay at Motiio. After years of perfecting the process (we’ve done both the cheap & the cheesy), we've put together the top five tips to make your Customer Success Stories stand out.

If you're in B2B SaaS and aren’t using video as a marketing tool, I hate to say it, but you’re missing out. Video is essential, and when you look at the data, it's not hard to see why.