Motion Matters on LinkedIn: 5 Key Reasons Why It's Worth It

Looping animations and motion design help your organization stand out on LinkedIn and increase engagement with your target audience. LinkedIn's algorithm was designed to prioritize video content which gives it a higher chance of appearing on the platform's homepage and in users' feeds. It favors posts with higher engagement rates and looping animations encourage users to interact.

1. Increase Engagement

LinkedIn tracks views, completion rate, CTR, social actions, as well as plays and pauses. When a post receives more likes, comments, shares, and views, the algorithm considers it more valuable to the audience. As a result, it will be shown to more users. According to LinkedIn’s data, its users are 20x more likely to share a video on the platform than any other type of post.

2. Attract Attention

Looping animations grab the viewer's attention as they scroll through their feed. Animations are eye-catching and make your post stand out in a sea of static images. It’s another opportunity to create content that is unique to your brand, reinforcing your voice and personality.

3. Communicate With Clarity

WIth static images you are limited to one layout. Motion provides you with the opportunity to present multiple layouts, as many as can fit comfortably in 20 seconds. With multiple layouts, you are able to create cleaner, more balanced compositions, with larger, more legible copy. Images are shown at higher resolutions and numerous ideas are presented one at a time. This is a far more comfortable viewing experience for your audience.

4. Elevate Your Brand

Why do ad agencies exist? Because how you say things is just as important as what you say. It’s part of a complete message. Motion design adds a new dimension and deserves a new set of rules. By infusing pace, rhythm, and tempo into your brand palette and typography, you can evoke an emotional response, leading your audience to both FEEL something and LEARN something.

Would you deliver this presentation to the Board?

5. Drive Perception

Simply put, the big brands do it. Most have the budget and resources for a motion design team in-house. That’s where we come in. We’re here to act as an extension of your marketing team. We want to know your goals—tell us how you measure success. We’re here to help you achieve those goals using the tool we know best… Motion.

In Closing, If you don’t have a motion-design team in-house. We’re here to help your organization develop - what we call, your brand in motion. We specialize in creating visually compelling and engaging motion content that helps your brand stand out and drive results on LinkedIn and beyond.