Jedox
Superplännen
Creative Direction・Design・Motion Graphics
The power of a great plan
A vibrant refresh celebrating the power of the Jedox platform. We worked with the Jedox team to develop a series of videos in support of their Superplännen campaign. The goal was to evoke the feeling of exhilaration when everything falls into place according to your vision. We proposed a bold palette and umlauts that work together with purpose—one dot representing planning and the other analysis.
For the launch of Superplännen, it became evident that a comprehensive creative direction approach was essential. Beyond a hype video, we collaborated closely with the team to revitalize the Jedox brand by adding some vibrant colors to their existing palette and updating their typeface.
Building upon their new brand elements, we designed a range of deliverables for their internal launch parties across the globe, including posters for each city, banners, and t-shirts. Our goal was to generate excitement and anticipation among the global Jedox community surrounding the rollout of Superplännen.
SOME NICE WORDS FROM JEDOX
“Motiio has been a welcome addition to our marketing team. Everyone was easily approachable and pushed us outside our comfort zone to find our new brand assets. The creative process was collaborative and the video production was fantastic and well received internally and externally.”
Kevin Alansky
CMO