PERSUIT
What You Can Do With PERSUIT
Creative Direction・Motion Graphics
Don’t be afraid to stand out
PERSUIT needed a new product video that highlighted what's top of mind for legal departments: Whatever YOU need to tackle, PERSUIT tools to make it happen. Plus, their brand was evolving, becoming bolder. Boring was not an option. We decided not to record a voiceover, letting the dynamic typography and UI animation do the talking. Our music choice featured an edgy synth brass, with snare and a Trap groove. Timing and rhythm was everything.