WORKPATTERNS (now PREDICTIVE INDEX)
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Creative Directionć»Scriptć»Motion Design
Everyone wants to root for a heroā¦ even in a software explainer video
Workpatterns needed a hero video for their siteāthe 90-second, top-of-the-funnel, conversion-engine. Plus, they had to have cuts that worked across every ad placement on Facebook. We delivered a full video campaign that included 10 social shorts with varying time codes, aspect ratios, and captions. (Fun Fact: that charming VO voice? Itās their founder and CEO, Adam.)