Workpatterns (now Charma)
Be Everyone’s
Favorite Manager
Creative Direction・Scriptwriting・Motion Graphics・Launch Strategy
Everyone wants to root for a hero—even in a software explainer video
Workpatterns needed a hero video for their site—the 90-second, top-of-the-funnel, conversion-engine. Plus, they had to have cuts that worked across every ad placement on Facebook. We delivered a full video campaign that included 10 social shorts with varying time codes, aspect ratios, and captions. (Fun Fact: that charming VO voice? It’s their founder and CEO, Adam.)