Cresta
Feature Demo Series
Creative Direction・Scriptwriting ・Motion Graphics・Launch Strategy
Deal-winning demos that tell the product story
Cresta has a lot of products and services. We worked alongside their team to create a series of Product Demos that are both sophisticated and easy to understand. Yes, it’s software, but simple doesn’t have to mean sterile.
(Even their VP of Engineering + Product approves.)
There is more to voice over than just reading the script. It's a calculated performance and can get really cheesy, really quick. We cast two artists, one male and one female, to alternate in the series. We intentionally wrote the script to be super conversational—almost impromptu, like a live demo from a Cresta employee. With these voices, we could play back and forth, and create a rhythm that wouldn’t be monotonous when watching all eight videos.