Reason #1. Respect your audience.
One of the most important messages you can send to your audience is that you understand the value of their time. Be creative in the efficiency by which you make your point.
Your goal should not be to answer each and every question they could potentially have, but to instill a sense of curiosity that leaves them feeling empowered with the desire to learn more. Finally, provide them with a stepping stone, a path to follow. This is their journey, not yours
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