Case Study One-Pager
Before the Metal Treating Institute adopted an online community, it was short on staff, it didn’t have an AMS, and its revenue was decreasing. The trade association needed to update its value proposition dramatically to thrive again.
MTI chose online community as a tool for digital transformation. Now, staff can spend less time solving transactional member requests, for significantly reduced overhead costs. Community is now a vital piece of MTI’s gold-standard member benefits.
Video distribution strategy is imperative for campaign success. Social Shorts are intended to be leveraged across social media platforms or through paid promotion to maximize reach and impressions.