motiio | video marketing strategy
Sales Kickoff
engage. elevate. exceed.
CLIENT

Higher Logic

OUR ROLE

Creative Direction
Publication Design
Logo Design
Event Photography

OVERVIEW

Higher Logic hosts an annual Sales Kickoff event at the beginning
of every year, to celebrate the success of their sales team, as well as
provide useful training and support for the year ahead.

CREATIVE DIRECTION
The kickoff event needed a theme to help motivate and engage the sales team. Engage. elevate. exceed. became the 2019 motto, representing the rallying cry for the year ahead. With the motto in place, our team developed an adventure trekking theme for all event collateral.
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EVENT PLAYBOOK
Included in the event collateral was a 120-page playbook for the sales team. The goal was to showcase the large amount of content in an easy-to-digest and meaningful way. Working within the theme, motiio created an event-specific logo, developed a custom color palette, and designed a well-organized publication for the sales team to reference throughout the coming year.

2019 CONTENT MARKETING AWARDS FINALIST FOR BOTH
Best NEW Publication Design + Best Corporate Book
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Questions? Shoot us an email.